Become a Content Contributor
Thanks for your interest in becoming a content contributor for Innvio! Below you’ll find some simple guidelines for our content, including how the format for article submission ideas. Thanks!
How to get started
With new contributors, we suggest pitching an idea that can be taught in a case study form, full of examples and proof of companies in different industries using the tactics you’re teaching.
The other important requirement is proof, proof, proof. All claims of results must have the screenshots and links to back it up. 🙂
The posts that perform best on our blog will include...
Case study/Tactic driven/Shared strategies
- Data backing all claims
- Lots of screenshots/images/illustrations that support the points being made (these most commonly come from with analytics programs, engagement data, etc. — not stock imagery.)
The important thing is that the post includes real actionable specifics (backed by proof) that the reader can put to work for their business.
Every post we publish will teach our readers to do at least one of the following:
- Drive More Traffic
- Boost Conversions
- Increase Engagement
I suggest taking a scroll through some of our recent content if you need to familiarize yourself with our format and style.
When contributors submit proposals for blog posts, we ask them to submit them in the format below. We’ve found that it seriously cuts down on revisions and a contributor submitting a post that cannot be published. We’re able to approve content in the outline stage, ask questions, make suggestions, etc.
The Hook: Create a magnetic headline! A bad headline is the kiss of death! Shoot to invoke emotion! Use numbers to address their burning desires. What is the WHY that’ll make people want to take action on this? The benefits, value, the sell for them to continue reading this.
The Promise: What will readers know when they’re done reading? What will they be able to take action on?
The Outline/ Story: The way the post will layout, details for each section, what images, and screenshots you see yourself using. Use “kinda-a-like” bridges, use personal stories they can relate too. Allow your personality to show in the content.
The Conclusion/ Offer: Write a solid Close. Start by stating “Conclusion”. An offer is not necessarily related to offering something to sale but rather a path to the next logical step. This can also be an offer of leaving a question to gain responses or engagement from your audience.
Here are two examples of blogs we like to model.