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Creativity Corner
With all your online social connections including: blogs, social media profiles and e-newsletters, it can sometimes be tough to consistently offer fresh, useful content. Sometimes you don’t always have information or events to announce but you want to maintain a conversation with your audience. We understand this frustration and have a few tips to help you generate meaningful content that will keep your clients and customers interested in your business as well as consider you a resource in your industry. 1. Record Mediocre Ideas: Even if you...
read moreBusiness 101 Part II
Last week, we attended a Business 101 panel discussion put on by the Las Vegas Young Professionals , an enterprise run by the city’s Chamber of Commerce, to encourage networking opportunities, professional development and getting young professionals more involved in the community. I was unsure of what to expect but was pleasantly surprised and gained useful information that I thought I’d share with you all. This is a continuation of our last blog post so if you haven’t read it yet, go do it! Our Innvio team is in favor of continuous...
read moreBusiness 101- Part 1
We attended a Business 101 panel discussion the other day put on by the Las Vegas Young Professionals , an enterprise run by the city’s Chamber of Commerce, which promotes creating better networking opportunities, offering professional development and getting young professionals more involved in the community issues. I was unsure of what to expect but was pleasantly surprised and gained useful information that I thought I’d share with you all. The panel consisted of 2 men and 2 women in executive level positions within various industries...
read moreReal Costs of SEO
We have clients ask us all the time if our SEO rates are competitive. Well, of course we think they are, but here is an actual research study that proves it! It’s always nice to see hard data from an outside source to give our clients an objective view of our services-to-cost ratio and see that we’re not only reasonable but perform many services for less than our competitors. In a new survey, 500 SEO companies participated and gave responses to questions regarding their pricing models and cost ranges. And while there are a number of models...
read moreSuper Bowl Gets Social
For the first time ever, Super Bowl XLVI, hosted in Indianapolis this year, will create a social media command center to manage all social conversations regarding the event and to respond with advice on issues related to parking, directions, local attractions and more. If the command center is successful, it could set a precedent for future sporting events and conventions. With more than 150,000 fans expected to attend this year’s event, the Super Bowl committee ackowledges that social media is an integral link in the...
read moreIntegrity? What’s That?
Integrity. It’s a word most people are familiar with but is it being put into practice in the workplace? Integrity is defined as having sound moral character as well as being loyal and honest. Seems simple but why do we see so many business leaders, co-workers and customers leaving integrity at the door? It’s hard to tell in an interview if the candidate is a good person. Not an educated person, not an experienced person but a good person. I think everyone wants to work for and with good people that are honest and forthcoming when they...
read moreThe Real Dangers of SOPA and PIPA
You’ve probably heard (and seen) the hype about the SOPA and PIPA bills. Do you know what they mean for the future of the internet? Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) are proposed bills in the Senate. The acts’ goals are described by their sponsors as “protecting intellectual property and punishing foreign sites who post copyright material.” Many sites like Wikopedia, along with a handful of others, are “going dark” today in protest of these bills and to give web users an idea of the impact these bills...
read moreCommon Blogging Mistakes
Here is a quick checklist of typical mistakes most bloggers make and therefore experience missed opportunities and may not even know it. If you are taking the time to create valuable content, ensure that you are reaching your target audience as well as maximizing your potential reach. No Blog At All: If you are a business with a website, trying to rank for your industry, creating and maintaining a blog is a great way to gain valuable web traffic and search engine rank. Studies show that sites with blogs get 55% more web visitors than...
read moreShow Me the Money
If you’re like a lot of small and medium sized businesses, you are constantly in a battle with the “money holders” in the office, the ones that approve budgets and make the final decision on where each dime is spent. We have people tell us all the time that they’ve known they needed a web presence for quite some time but couldn’t get the office to invest because those with the power would say, “Yeah, let’s make a website, but why do we need to spend any money after that?” Well, it turns out that just because you have a website...
read moreThe Twitter Revolution
We know social media is here to stay. However, it’s not only here to stay, it is a marketing source to be reckoned with. Just because you or your business aren’t on Twitter doesn’t mean it is something you can ignore, because millions of people, including your fans and customers, are not. Celebrities, professional athletes, companies, and individuals are learning that Twitter is yet another reputation management tool that can help or harm in a big way. Like Facebook, anyone can join for free, create a handle and start posting comments...
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