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Relationship Marketing
We seem to discuss social media frequently on this blog because it is 1.) ever evolving and 2.) becoming more and more important to understand to be able to use its powers for your business. Innvio Internet Marketing Solutions primarily helps small to medium sized businesses with their internet marketing strategies and we’re finding that our clients want more for their money. They want to see results for less cost and social media is a big way to address that concern. Mari Smith has a new book out entitled, The New Relationship Marketing:...
read morePinterest: Not just for Scrapbooking anymore
Pinterest began in 2010 as a virtual scrapbooking type of site with each user “pinning” images they liked from around the web to their “pinboards.” Users can interact with each other by searching for images any subject and “repin” that content on their own boards, “like” it and even leave a comment. However, this site has proven to be more than an interests-sharing site, businesses are jumping on board to promote their products and interact with their customers. In December 2011, over 7 million unique visitors joined Pinterest....
read moreLady Gaga launches her own social network
Yes, it’s true. Lady Gaga has her own social network. And why shouldn’t she? With a global fan base that’s as passionate about her as she is about her music, political activism, and….monsters. Is this where we are headed? Will every celebrity, musician, politician and movie star eventually have their own social network? Littlemonsters.com has been around for about 4 weeks, created by a startup company Backplane with some collaboration from Gaga herself. It is in a Beta testing phase now but you can request an invite on the site to be...
read moreThe Mobile Takeover
Does your business have a mobile site? It appears that mobile search is not only here to stay but growing faster than most anticipated. In a study conducted by mobiThinking at the end of 2011, they reported that there are 6 billion mobile subscriptions worldwide. Also, maybe not as shocking, is the fact that these mobile subscriptions outnumber fixed, land lines 5:1. We’re a mobile society with busy schedules and the need for constant contact and accessibility to information. Therefore, more now than ever, your business’s mobile web...
read moreInternet Marketing Explained
If you’re like most business owners, you are an expert in your industry, not in internet marketing. However, you know that your business needs to have a website that displays the same kind of culture and professionalism that your business does. You also want your customers to find that website and find the information they need to contact you or purchase your products. The landscape of the internet and search engines, the main avenue users employ to find information, is changing every day. While most of us know how to use Google, Yahoo and...
read moreCreativity Corner
With all your online social connections including: blogs, social media profiles and e-newsletters, it can sometimes be tough to consistently offer fresh, useful content. Sometimes you don’t always have information or events to announce but you want to maintain a conversation with your audience. We understand this frustration and have a few tips to help you generate meaningful content that will keep your clients and customers interested in your business as well as consider you a resource in your industry. 1. Record Mediocre Ideas: Even if you...
read moreBusiness 101 Part II
Last week, we attended a Business 101 panel discussion put on by the Las Vegas Young Professionals , an enterprise run by the city’s Chamber of Commerce, to encourage networking opportunities, professional development and getting young professionals more involved in the community. I was unsure of what to expect but was pleasantly surprised and gained useful information that I thought I’d share with you all. This is a continuation of our last blog post so if you haven’t read it yet, go do it! Our Innvio team is in favor of continuous...
read moreBusiness 101- Part 1
We attended a Business 101 panel discussion the other day put on by the Las Vegas Young Professionals , an enterprise run by the city’s Chamber of Commerce, which promotes creating better networking opportunities, offering professional development and getting young professionals more involved in the community issues. I was unsure of what to expect but was pleasantly surprised and gained useful information that I thought I’d share with you all. The panel consisted of 2 men and 2 women in executive level positions within various industries...
read moreReal Costs of SEO
We have clients ask us all the time if our SEO rates are competitive. Well, of course we think they are, but here is an actual research study that proves it! It’s always nice to see hard data from an outside source to give our clients an objective view of our services-to-cost ratio and see that we’re not only reasonable but perform many services for less than our competitors. In a new survey, 500 SEO companies participated and gave responses to questions regarding their pricing models and cost ranges. And while there are a number of models...
read moreSuper Bowl Gets Social
For the first time ever, Super Bowl XLVI, hosted in Indianapolis this year, will create a social media command center to manage all social conversations regarding the event and to respond with advice on issues related to parking, directions, local attractions and more. If the command center is successful, it could set a precedent for future sporting events and conventions. With more than 150,000 fans expected to attend this year’s event, the Super Bowl committee ackowledges that social media is an integral link in the...
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