Google’s Over Optimized Update | Penguin
Just ever had one of those days? Well this week we had just one of those thanks to Google’s recent update. Matt Cutts, Google’s head of the web spam team referred to the update a last week as the “over optimized update” (now know as the Penguin update). We noticed small changes a couple days ago taking place. For what appeared to be a day or maybe just a few hours Google implemented Google Maps up to 10 pack versus its traditional 7 pack. Then like that it was gone! So not sure if that’s something that going to...
read moreAre Facebook ads a good fit for your business?
Facebook has become the second largest website in NorthAmerica, so naturally it would make sense that business are flocking to its advertising platform, but is it the right fit for businesses? We commonly have clients asking us what are thoughts on Facebook advertising are. The answer varies from client to client. Some of the key elements we look at is what type of service or product are you trying to deliver. What is your overall objective, is it branding, direct response or both? In an example we just recently noticed a plumber here in...
read moreFacebook buys Instagram for $1 Billion Dollars
A picture is worth $1 Billion dollars according to Facebook’s found Mark Zuckerberg. Over the last 18 months the co-founders (Mike Krieger & Kevin Systrom) have been approached by both Google and Facebook to try and acquire the popular mobile picture app. So what change for Facebook over the last 18 month to make such an agressive offer to acquire Instagram? Mainly it was the fact that the Instragrams user base was becoming its own social network. Instagram launched in October of 2010 with only 80 users. By December of 2010 Instagram...
read moreHappy Easter!
Easter Sunday is a great day for many things so we asked our team to come up with 10 top things you can do this Easter Sunday! 1. Spend time with your families. 2. Sunday mass. 3. Go to brunch with friends. 4. Have a Easter egg hunt. 5. Watch the Masters. 6. Eat chocolate. 7. Have a BBQ. 8. Play golf. 9. Spring cleaning. 10. Nothing, just enjoy the day! That rounds out our top 10 things to do this Easter Sunday. From everyone at Innvio, Happy Easter! ...
read moreRelationship Marketing
We seem to discuss social media frequently on this blog because it is 1.) ever evolving and 2.) becoming more and more important to understand to be able to use its powers for your business. Innvio Internet Marketing Solutions primarily helps small to medium sized businesses with their internet marketing strategies and we’re finding that our clients want more for their money. They want to see results for less cost and social media is a big way to address that concern. Mari Smith has a new book out entitled, The New Relationship Marketing:...
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